According to the IMAS Institute for Market and Opinion Research, based on a research from early 2021, the percentage of vegan food customers in Poland reaches 35% of Poles between age 18-74. Such products are very popular among young people – 18-24 years old. Women, working people, with high incomes and higher education are more likely to eat vegan food. But, there is also a large group of Polish consumers (61% of respondents) who do not eat or buy such foods. The study shows that the concept of vegan food is known among Poles; only 4% of respondents declared that they do not know it (pic. 1.) (Source: IMAS International).
For few years now, the Polish market has seen an increase in the number of vegetarian and vegan products. Nielsen confirmed this trend in its research. The highest market values for these type of products were achieved by plant-based milks: PLN 253 million, ready meals such as vege burgers, falafels PLN 107 million and sandwich pastes PLN 81 million. Sales of these products increased significantly during the year (pic. 2) (source: Nielsen Connect ).
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