The current dynamically changing reality has influenced the lifestyle of modern society. Changing behavioral factors such as isolation, lack of sports activities, remote work, and sedentary lifestyles have affected the health of the society. Eating habits have also changed to a great extent, and related civilization diseases like overweight, diabetes, hypertension, depression have become the leading diseases of lockdown society. Consumers are starting to look for new optimal food solutions.
Will the growing trend of convenience foods become a universal alternative for keeping customers healthy?
Traditional approach to healthy lifestyle involves proper diet but also sport activity. At the moment, this seemingly inseparable combination is largely impossible to maintain. However, in these difficult times there is a growing interest in vegan food. It means that a large part of customers is searching for healthy meat-free food. On the other hand, there has been a need to adapt meals to a different lifestyle, so that they completely replace traditional ones. There has also been a tendency to eat meals that can be stored for a long time, but also prepared quickly and easily. As indicated by the data from the Report on Meal Replacement Products Market Size, 2019-2025, there has been an increased awareness about providing the right nutrients for the human body.
Consumers are increasingly looking for clean label products and products composed of natural and high quality plant-based ingredients. This has led to a growing awareness of the benefits of plant-based ingredients, and they are replacing traditional meals with innovative nutritional solutions. And such is certainly the food powder, from which you can make a nutritious and healthy drink.